Helping a social community add value
Everyone knows what LinkedIn is—at least everyone in the B2B space. But, not everyone gets access to LinkedIn LEAD, an exclusive community of C-Suite talent professionals from Fortune 500 companies who are shaping the future of work. Gaining momentum during COVID, I helped this group create exclusive resources that added value for talent leaders amid the Great Resignation and beyond.
Every quarter, LinkedIn LEAD gathered information from their virtual meetups, round-table discussions, and keynote speaker sessions into an exclusive, member only E-book. This was one of my favorite projects we worked on together and it was a blast working with the design team to ensure each issue was unique.
Creating exclusive LEAD content
LEAD is an exclusive group. It’s not something LinkedIn recruits new members into. You have to be invited. But, that doesn’t mean that the information we were gathering and learning about in the exclusive membership sessions doesn’t make great social content. After each session, I drafted value-added content that spoke to talent leaders during tumultuous times in talent such as The Great Resignation and Great Reshuffle of 2020-2022. Remember when the Metaverse was something everyone talked about? No? Maybe you weren’t living in then world of B2B talent acquisition and retention then.
