Using TikTok to shape the future of medicine

The American College of Physicians is evolving the future of internal medicine and with that they are highlighting the impact that internal medicine makes on the lives of students, physicians, patients, the community and beyond.

After creating the content strategy for the years long impact campaign, I got to work on the collatoral that took the form of articles, blogs, social posts, testimonials, and even TikTok videos. Listen to my script in action in the creator video below!

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Launching a campaign for better benefits